GENERAL MAGIC

Multi-award winning feature documentary General Magic is the untold tale of how a great vision and epic failure changed the world.

This is the story of one of history’s most talented technology teams. From the first smartphones to social media, e-commerce, eBay and even emojis, the ideas that now dominate the tech industry and our day-to-day lives were born at General Magic, a 1989 Silicon Valley startup that you've never heard of.

The award-winning documentary is a tale of how a great vision and an epic failure can change the world. Featuring members of the original 1984 Macintosh team along with the creators of the iPhone, Android and eBay. These designers, engineers and entrepreneurs saw the future decades before it happened. The film captures the spirit of those of us who dare to dream big and the life-changing consequences when we fail, fail again, fail better, and ultimately succeed.

"The footage is unbelievable." TIME OUT
"A remarkable documentary." BARRONS
"Poignant, entertaining and full of life and lessons." FORBES
"The biggest eye-opener of Tribeca 2018." FILM JOURNAL
"‘A fascinating tale." THE HOLLYWOOD REPORTER

GENRES

Documentary / Science

DURATION

1 x 93-minutes

YEAR OF PRODUCTION

2018

COUNTRY OF PRODUCTION

USA, UK

Directors & Producers

Sarah Kerruish, Matt Maude

Producer

Jonathan Key

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