THE PINK PILL

Catalyst, the Toronto-based studio for woman-identifying creators, and Knix Fund, a giving program from category defining intimates brand Knix, have announced the first feature documentary to be produced under the Docs for Change Project. The initiative, which was unveiled at the 2023 Banff World Media Festival, backs and produces women-centric feature documentaries that embody the principles at the core of both the Knix and Catalyst brands: to create more opportunity for women by amplifying their voices and inspiring change.

The Pink Pill, created by Abby Greensfelder’s Everywoman Studios, has been named as Docs for Change’s first project. The film, billed as “a wildly entertaining romp into the world of sex and science”, takes a deep dive into the taboo topic of women’s sexual health. It follows the trailblazers - and detractors - behind the unrelenting quest to find a solution for women wanting libido support, or a “little pink pill”; overcoming endless roadblocks in an industry with several FDA-approved drugs for men’s sexual pleasure and almost nothing for women.