HOW DO THEY REALLY DO IT? COSTA

In this one off programme we’ll uncover the reasons for its seemingly unstoppable success. We’ll look at how the industry giant has combined Italian class with a touch of homely Britishness and how they constantly introduce new drinks with enticing flavour combinations and lure us in with supersized versions of the nation’s favourite biscuits. We’ll also examine the mystery codes on the coffee cups, hacks around the loyalty scheme and hidden deals only spotted by the well-trained eye. What are the secrets behind how Costa really does it?

Also available:

Costco at Christmas

24 Hours in Tesco

24 Hours in Waitrose

24 Hours in Aldi

24 Hours in Lidl

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Inside Greggs 24/7